Optimizing 'Earth Clicker' for Success: The Journey to Version 9.1

Hello, fellow Earth Clicker enthusiasts,

We're thrilled to share our journey with you as we took 'Earth Clicker' to the next level with the release of version 9.1. This update wasn't just about adding new features; it was about optimizing our game for success, both in terms of App Store Optimization (ASO) and Search Engine Optimization (SEO). In this devlog, we'll discuss our strategies, what worked, what didn't, and the lessons we've learned along the way.

ASO and SEO: The Game Plan

First, let's talk about the strategy behind our ASO and SEO efforts. Our primary goal was to get 'Earth Clicker' in front of more players and expand our player base. To do this, we focused on several key areas:

1. Keyword Optimization: We meticulously researched and selected relevant keywords related to clicker games, incremental games, and cosmic adventures. These keywords were strategically placed in our game description, title, and metadata.
2. App Store Presence: We ensured that our game was available on multiple platforms, including itch.io, the Amazon App Store, and the Play Store. We also uploaded 'Earth Clicker' to gamemonetize.com to reach a wider audience.
3. Visual Enhancements: As part of this update, we also invested in visual enhancements. We created a brand new trailer, updated the screenshots to reflect the latest gameplay, designed a captivating feature graphic, and refreshed the game's logo.

What Worked

1. Keyword Optimization: Our research paid off. We noticed a significant increase in organic traffic from app stores and search engines. Keywords like "clicker game," "incremental game," and "cosmic adventure" were instrumental in improving discoverability.
2. Cross-Platform Availability: Expanding to different platforms allowed us to reach a broader audience. The inclusion of gamemonetize.com broadened our reach even further.
3. Visual Enhancements: The new trailer, updated screenshots, captivating feature graphic, and refreshed logo greatly improved the game's visual appeal, attracting more players.

What Didn't Work

1. Social Media: While we maintain an Instagram presence (@EARTHCLICKEROFFICIAL), we didn't see significant traffic or conversions from this channel. We plan to explore other social platforms for future updates.

Lessons Learned

1. Continuous Optimization: ASO and SEO are ongoing processes. Regularly revisiting and optimizing keywords, descriptions, and titles are essential for maintaining visibility.
2. Community Engagement: Building a dedicated player community can be just as valuable as ASO and SEO. Engaging with players through forums, reviews, and social media can foster a loyal user base.
3. Feature Enhancements: Version 9.1 introduced significant improvements, such as personalized highscores, error logging, a more sparingly displayed donation message, an additional custom ad, an enticing wheel spin feature, a more user-friendly interface with a larger X button, and entertaining fun facts.
4. Visual Appeal: Investing in high-quality visuals, including a new trailer, updated screenshots, a captivating feature graphic, and a refreshed logo, can significantly impact a game's attractiveness to potential players.

In conclusion, our journey to optimize 'Earth Clicker' for success with the v9.1 update has been enlightening. While we've seen positive results from our ASO and SEO efforts, we've also recognized the importance of community engagement, continuous optimization, and enhancing the game's visual appeal. We look forward to sharing more updates and insights with you as we continue to evolve our game.

Thank you for being a part of our cosmic adventure!

Best regards, 

Snaky Apps N Games